Business Campaign Calendar

Question: Discuss about the Report for Business Campaign Calendar. Answer: Campaign Calendars In this campaign, the actions will be completed into few steps to gain the actual planning to develop the program. According to Rowlands (2013), the success of a campaign depends on its plan and execution. In this case, the campaign is about creating the awareness among the people that the cosmetics products are not to be applied on the animals for testing. The campaign here also goes through some steps to attain its ultimate goal in last. The required elements of this campaign calendar are Types of Resources: The financial, managerial and human resources Types of Skills/Competences: Need different activists from the fields of political, social, environmental and organisational to implementing the plan Applied Tactics: Discussion with the activists, Q and A activities, Seminar holding regarding the topic, Circulating the flyers etc Campaign Calendar Table: Venue selection A hall, indoor setting Target population Organisations that use animals for products testing Invite target population Inviting for attending the campaign Presentation Not to harm animals for the sake of profit Feedback generation Collecting feedback and reviews Feedback analysis Analysing the feedbacks CCF Campaign Calendar (Source: created by author) The first phase of this awareness campaign is to select the venue where the campaign will be took place, as it is important for any organisation before campaigning (Flynn et al. 2014). In this case, the venue has been selected an indoor environment in a hall where the presentation about the harmfulness of applying the cosmetics products on the animals. After selecting the venue for the campaign, the target people of the campaign should be decided. Ever campaign has its own audiences to state their opinions to them. In this CCF campaign, the target population of the campaign are the other heads of the various firms where the animals are used to test their new product before applying it on the human beings. The result of this practice is not as good in times as it affects the animals sometime in a huge manner (Walker 2014). Therefore, through this campaign the target population will be requested not to use the animals for their business purpose in order to gain some extra profit. The next step should be the invitation process of the target population to attend the campaign. This is a very tough task to manage the people believe that they will be helpful if they attend the campaign. Therefore, the invitation process has to be very attractive and lucrative to make the people willing to attend the program. If the people attend the campaign then there will be the chances to get success in the campaigns motive. The most important step of any campaign program is the Presentation of the idea. Any campaign can be successful if the presentation can impress the audience (Cheng et al. 2014). Many organisations apply their cosmetics products on the animals, such as rabbit, rat etc, and then if the result is positive, they launch it for human beings use (Howard et al. 2013). However, it can harm the animal and this unethical practice should be ceased as soon as possible for gaining sustainability in any business. The next step should be the Feedback generation from the target population who are attending the campaign. In this case, the audiences would be provided a feedback form that will be filled by them after the campaign about their opinions. Finally, the feedbacks should be analysed by the group who are hosting the campaign in order to now the effectiveness of the campaign. Reference list Cheng, A., Gloyn, S., Lam, V., Ng, J., Shu, R., Ticona, T. and Willems, M., 2014. Eat thoughtfully, think locally: a campaign proposal to increase education and awareness of local food consumption. Flynn, D., Ford, G.A., Rodgers, H., Price, C., Steen, N. and Thomson, R.G., 2014. A time series evaluation of the FAST national stroke awareness campaign in England.PloS one,9(8), p.e104289. Howard, P., Ashiru-Oredope, D., Gilchrist, M., Cutts, C., Darracott, R., Flemming, N., Harris, D. and Patel, N., 2013. Time for pharmacy to unite in the fight against antimicrobial resistance.Pharmaceutical Journal,291, pp.537-8. Rowlands, M., 2013.Animal Rights: All That Matters. Hachette UK. Walker, S., 2014, November. Encouraging families to be active and healthy through a public awareness campaign and program. In142nd APHA Annual Meeting and Exposition (November 15-November 19, 2014). APHA.